Job description

Responsibilities

Performance Marketing:

• Develop, execute, optimize, and own marketing strategy
• Developing and managing digital prospecting and remarketing campaigns
• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, Ain line with brand plans and business priorities
• Responsible for driving Revenue, Traffic, Engagement and ROI through above channels and partner closely with the extended marketing and sales development functions.
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Setting up and optimizing ads manager goals and tracking/conversion pixels.
• Explore and test new channels and audiences, utilizing data to validate the channel’s efficacy
• Managing full-cycle execution of campaigns with varying objectives across paid media channels.
• Build a comprehensive mobile app marketing plan which is strategized with a detailed approach to promoting, and monetizing app.

Affiliate Marketing:

• Work on a network of partners across ad networks, affiliates websites/ Apps, OEM partners and other to fuel growth and sales.
• Identify and implement the right tech solutions for tracking, accounting and managing partners
• Study audience engagement through app-events in order to optimise campaigns with partners to build a sustainable channel.

Alliance & Partnership:

• Evangelise company products by developing key alliances/partnerships.
• Define mutual goals, marketing objectives and strategy, and build awareness and support of overall strategic benefits of the alliance.
• Support strategy, planning, and activation of competitive and partner activities at marketing events.
• Maintain, manage, and market the program which provides foundation for relationship with partners.

• Establish metrics to assess the sales impact of the solution(s) in the marketplace and the overall success of the alliance.

Budgeting & Revenue:

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Allocate budgets and analyze and recommend modifications to ad spend.
• Ensuring best possible spent optimization by continuously optimizing campaigns based on learning from multiple A/B tests across creative, targets, and other strategies.
• Manage the paid budget and drive efficiencies.

Report & Analysis:

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Extensive reporting & data analysis based on metrics that matter.
• Have a data-driven approach to make informed decisions while optimizing campaigns and improving effectiveness in all paid media channels
• Managing performance and post-campaign analysis reporting
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Team Management & Co-ordination:

• Hire, manage and develop marketing team.
• Co-ordinate with other department for product development and effective marketing strategies.

Position Requirements:

Educational Qualifications: MBA or Masters in marketing or a related field

Experience: Minimum 6-8 years’ experience in digital marketing preferably from the Edtech industry.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Excellent written & verbal communication skills.
• Creative thinker and problem solver.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy